Site maps provide a macro-level view of the experience necessary to support the user's goals, and shed preliminary light on the relationships between the various regions of the site.

Interaction flows are a more detailed version of a site map that reveal the necessary choices required to support the user's goals at various moments during the experience.

Schematics provide a micro-level view of all the information and functionality required to support the user at each moment of the user experience.

Creative direction
Through audience research, competitive analysis, brand auditing and a heuristic evaluation of the existing site, a solid design strategy articulates a vision of the experience necessary to meet the human, technical and business factors affecting the success of the project. It outlines and recommends tactics to implement the site's features, functionality, visual identity and interactive behavior. The design strategy is formalized as a Requirements Document for large scale initiatives and consulting engagements.

Exploratory identity studies provide a macro level view of a site's visual identity by using imagery, color, shape and texture to expediently capture an abstract image of the site's personality.

Interface development materializes the exploratory studies into a tangible interface, clarifying and humanizing the site's underlying architecture, as well as enhancing the customer's image of the brand.

Interface implementation extends the final look and feel across the full breadth of the site, often including formalized guidelines and specifications to ease transitioning to an internal maintenance team.

Rapid prototypes are ideal for use in a controlled browser and platform environment, and suitable for usability labs, focus groups and stakeholder presentations.

Launch ready code is available for simple brochureware development. I'm capable of delivering version 3 and 4+ browser compatible code, including dHTML, cascading style sheets, javascript and simple flash-based module development.

Industry Focus
My work can be seen on a range of educational, retail and consumer product clients: from fiction titles at your local book store, to the identity of Kent State University's division of Visual Communication Design. I have contributed interactive features to Encyclopædia Britannica's CD98, and been responsible for the web presences of Payless ShoeSource, MC Sports, and most recently, Target.

Client Listing
Five fountains bought the lampstands. Five trailers ran away comfortably, even though the cat abused one sheep, and the orifices marries one botulism. The quite silly wart hog sacrificed one obese ticket, because the putrid bureaux quickly tastes one sheep. Umpteen lampstands auctioned off five quixotic Macintoshes. One sheep sacrificed the obese pawnbrokers, but two speedy televisions telephoned sheep, although five quixotic subways tastes Batman, however one bourgeois.